For the second consecutive year, Marshfield Clinic, Chippewa Falls Main Street Association and the American Cancer Society have teamed up for Paint the Town Pink during Breast Cancer Awareness Month.
The event, from 4-7 p.m. Oct. 1, brings attention not only to downtown Chippewa Falls businesses, but also sheds light on an important health topic – breast cancer awareness and prevention.
Marshfield Clinic Chippewa Falls Center Manager Lisa Bruhn said her clinic is eager to once again be part of something that has proven to be a popular way of getting important health information to the public. More than 20 Marshfield Clinic physicians, providers, and staff will fan out throughout downtown area businesses to meet the public, answer questions and provide health screening information.
“Marshfield Clinic is pleased to partner with Chippewa Falls Main Street, American Cancer Society and businesses to get the word out on health issues, such as breast cancer, that touch so many families,” Bruhn said. “Our providers see this as an opportunity to educate the public in a convenient setting, while everyone enjoys shopping downtown.”
More than 30 Chippewa Falls businesses take part in Paint the Town Pink. Businesses will have food, refreshments, sales and door prizes. This year’s event has some new twists, including a women’s walk and a vintage car show. Last year, about 600 people attended the downtown activities.
The Marshfield Clinic system provides patient care, research and education in more than 50 locations in northern, central and western Wisconsin, making it one of the largest comprehensive medical systems in the United States.