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Center for Community Outreach (CCO)

​​​​​​​​​​​​​​​​​​​​​Outreach - Looking Beyond Clinic Walls. Improving the health of an entire community goes beyond doctor-patient visits.

​Marshfield Clinic recognized that when it created the Center for Community Outreach in 1998 to work from inside medical practice and within communities to address community health issues.

The Center for Community Outreach (CCO) partners with Clinic centers and community coalitions to support community health improvement processes and plans.

This work reflects Marshfield Clinic’s broad concept of health care, which includes looking beyond Clinic walls at medical and non-medical issues that can have a significant effect on quality of life for all residents of a community.

CCO supports evidence-based strategies that address health priorities identified by Wisconsin’s health plan, “Healthiest Wisconsin 2010: A Partnership Plan to Improve the Health of the Public.”

Each of these priorities significantly affect medical conditions and can be leveraged to improve the overall health of people within our system of care.

Health priorities addressed through CCO’s programs are:

  • Alcohol and other substance use and addiction
  • High-risk sexual behavior
  • Overweight, obesity and lack of physical activity
  • Tobacco use and exposure
  • Access to primary and preventive health services


The Center for Community Outreach assists in developing healthy environments that foster resilient, successful children, youth and families; serves as a catalyst for program design and development; and provides technical assistance and consultation, education, training and resources.


Marshfield Clinic AmeriCorps places members across Wisconsin to assist in organizing and supporting community coalitions to address the social and health consequences of youth substance abuse.

Healthy Lifestyles
Healthy Lifestyles is a program that promotes healthy eating and active living to address overweight, obesity and lack of physical activity. This program focuses on community collaboration and worksite wellness, with the goal of improving quality of life and reducing incidence of lifestyles-related diseases. The program has developed a worksite toolkit which is being used in multiple communities within the Marshfield Clinic system of care.

Northwoods Coalition
The Northwoods Coalition is a network of representatives from coalitions in a 38-county region, who serve on a non-governing advisory board to help shape plans and processes addressing alcohol, tobacco and other substance use. Marshfield Clinic staff and AmeriCorps members provide technical assistance, consultation, education, training and other resources to support the work of local coalitions.

The Registry for Effectively Communicating Immunization Needs (RECIN), formerly known as the Regional Early Childhood Immunization Registry, is an immunization registry that is accessible to immunization providers (public and private), schools and daycares throughout Wisconsin. RECIN allows providers to track immunizations across the lifespan of their patients.

Strategic Prevention Framework
Coalitions in Wisconsin that are working to reduce and prevent substance abuse are encouraged to utilize theStrategic Prevention Framework (SPF). SPF is a systematic community-based approach, developed by the federal Substance Abuse Mental Health Services Administration (SAMHSA) designed to ensure that substance abuse prevention programs can and do produce results.

Youth Net
Youth Net is a comprehensive afterschool program to deter alcohol, tobacco and other substance use, overweight, obesity and lack of physical activity and high-risk sexual behavior.

The program provides afterschool programming and case management for more than 350 youths ages 8-18, and their parents/ guardians, in the Marshfield area. Youth Net targets academic success, development of personal and social skills, health and fitness, supervised recreational activities and community service opportunities. A Clinical Preventive Services Program provides youth greater access to primary and preventive services.​

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